This
thirty-second ad was created for a fictional company.
Originally the concept was pitched to a non-fictional (A.K.A.
"real") company, but was turned down. The concept was solid,
and the spot easy to create, so we shot it anyway. Kinetica,
in the ad, is the brainchild of the people behind the DVXUser Adfest
competition. The ad also competed in that competition.